We know that there is significant stigma associated with dementia. The World Alzheimer Report 2012 told us that 1 in 4 people with dementia hide or conceal their diagnosis, with stigma being the main reason for this, and that they often feel excluded from everyday life and feel isolated from family and friends. 

To help combat this stigma, Alzheimers NZ runs a number of campaigns to increase public awareness of dementia and to help people affected by dementia to get the support they need. 

Use the links below to find out more about these campaigns.

World Alzheimers Month

Join us in September for World Alzheimer's Month, an international campaign to raise awareness and challenge the stigma that surrounds dementia. Friday 21st September is World Alzheimers Day. Click here to find out more.


Memory Walks

As part of the World Alzheimers Month campaign, Memory Walks take place across NZ to raise awareness for people affected by dementia. Click here to find out more.


Past campaigns

Understanding dementia

In 2017 we undertook a survey to find out more about the impact of dementia on New Zealanders. The findings showed that a clear majority of Kiwis think it is important that government takes action to address the looming dementia crisis New Zealand faces. Findings showed 81% of respondents know or had known someone with the condition, and almost 70% have or had a family member with dementia. Find out more here

Let's get our heads around dementia 

In 2016 we ran a campaign focusing on the personal stories of six Kiwis who have been affected by dementia, including Alzheimers NZ Champions for Dementia Colin Mathura-Jeffree and Kerry Prendergast. The six Kiwis shared personal experiences of their family members who have been diagnosed with the condition, with stories aired on TV and shared online through our website and YouTube channel. Find out more here.