Dementia affects nearly 4 out of 5 of us in some way. The numbers are growing rapidly, and the government has no plan to deal with it.

Without some kind of a plan backed by government, many thousands of us will suffer needlessly from dementia and our economy will take a hit of $5 billion a year.

So, the dementia sector has written the NZ Dementia Action Plan – to help all of us who will be affected by dementia to live as well as possible.

But we need government to action the plan, to make it happen. And that’s where we need your help. 

This September, New Zealand will go the polls for the General Election. Whatever the outcome, government has to act and act now.

We will be writing to each party and will share their responses with you as we receive them. 

Read the responses from political parties

Take action:


Resources and information:

Dementia in NZ - facts and figures
NZ Dementia Action Plan 2020 to 2025
Recommendations for Budget 2020
The Dementia Declaration



Past campaigns

Understanding dementia

In 2017 we undertook a survey to find out more about the impact of dementia on New Zealanders. The findings showed that a clear majority of Kiwis think it is important that government takes action to address the looming dementia crisis New Zealand faces. Findings showed 81% of respondents know or had known someone with the condition, and almost 70% have or had a family member with dementia. Find out more here

Let's get our heads around dementia 

In 2016 we ran a campaign focusing on the personal stories of six Kiwis who have been affected by dementia, including Alzheimers NZ Champions for Dementia Colin Mathura-Jeffree and Kerry Prendergast. The six Kiwis shared personal experiences of their family members who have been diagnosed with the condition, with stories aired on TV and shared online through our website and YouTube channel. Find out more here.